- 5 Successful Marketing Techniques
Copyright 2004 Bob Leduc
http://BobLeduc.com
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- Here are 5 successful marketing techniques you can use to
increase your sales. All of them are simple to use. And they're
effective for building any businesses.
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- 1. Keep Adding Something New
- Every time you add something new to your business you create
an opportunity to get more sales. For example, something as simple
as adding new information on your web site creates another selling
opportunity when prospects and customers visit your site to see
the new information.
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- Adding a new product or service to the list of those you
already offer usually produces a big increase in sales. The added
product boosts your sales in 3 different ways:
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- * It attracts new customers who were not interested in your
current products and services.
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- * It generates repeat sales from existing customers who also
want to have your new product.
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- * It enables you to get bigger sales by combining 2 or more
items into special package offers.
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- 2. Become A Valuable Resource
- Look for ways you can be a resource for your prospects and
customers. Supply them with useful information and don't charge
for it. Help them do things faster, easier, less expensively.
You get another opportunity to sell something every time they
come back to you for help.
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- 3. Separate Yourself From Your Competition
- Find or create a reason for customers to do business with
you instead of with someone else offering the same or similar
products.
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- For example, do you provide faster results, easier procedures,
personal attention or a better guarantee? Determine the unique
advantage you offer to customers that your competitors do not
offer. Promote that advantage in all of your advertising. Give
your prospects a reason to do business with you instead of with
your competition and you'll automatically get more sales.
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- 4. Focus On The End Result
- Your customers don't really want your product or service.
They want the benefit produced by using it. For example, car
buyers want convenient transportation with a certain image. Dental
patients want healthy and good-looking teeth without suffering
any pain. Business
opportunity seekers want personal and economic freedom for
themselves and their family.
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- Make sure your web pages, sales letters and other sales
messages are promoting the end result your customers want.
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- 5. Anticipate Change
- Change is the biggest challenge to your business success.
The days are gone when a business could constantly grow by
simply repeating what it did successfully in the past ...or even
recently. Aggressive, innovative competitors and rapidly changing
technology make it impossible.
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- Expect change and prepare for it. Don't wait until your sales
decline to take action. Develop the habit of looking for early
signs that something is changing. Then confront it before you
start to lose business.
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- Tip: Insulate yourself against the impact of change by
increasing the number of products and services you offer
and by using a variety of different marketing methods. Only
a small portion of your total business will be affected if
the sales of one product declines or the response to one
marketing method drops.
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- How many of these 5 proven marketing techniques have you
overlooked or ignored? Start using them today and you'll see
an immediate increase in your sales.
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- Bob Leduc spent 20 years helping businesses
like yours find new customers and increase sales. He just released
a New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards ...and launched *BizTips from Bob*,
a newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com or
call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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- Newspaper Ads
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info...
-
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