"Secret of Mailorder Success....advertise, Advertise, ADVERTISE"

 

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Adsheets are promoted in print media individually and readers may only open one adsheet. If your ads do not happen to be in that one adsheet - you miss getting your message read at all. By having your ad in several adsheets - your chances of exposure increase. The more the better.

 

Place your ad in only one or two adsheets and you restrict the number of viewers that will see your ad.

 

You can not have too much exposure. The rule of thumb in advertising is that most often, readers must see an ad several times before they buy. If only one exposure did the trick, you wouldn't see TV commercials repeated so often.

 

As readers look through an adsheet, they may not notice your ad the first time - or they might notice it but it does not register at the time. This is true with any advertising media. When readers move to a different adsheet they may notice your ad this time — or see it for the second time, so it has started to register and may be read a little closer. The interest in an ad can increase as it is seen repeatedly. That is what builds interest and trust...and results in response.

 

This exposure theory is the first rule of 'Advertising 101' -

 

I am often asked 'what is the secret of your Mail Order success' — there is but one main secret and that is ADVERTISE, ADVERTISE, ADVERTISE and KEEP ADVERTISING !!! In that order :-)

 

Best wishes for every success,

 

John

 

 

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